The Role of Soft Power in US Foreign Policy Towards the Middle East

A Quantitative Analysis

Resumen

This study explores the numerous cultural, economic, political, and ideological factors that impact U.S. policy in the Middle East. Using Partial Least Squares Structural Equation Modelling (PLS-SEM), the authors of this paper investigate the role of public opinion, diplomatic engagement, and institutional capabilities as mediators in this context. An online survey was administered to 349 professionals, professors, journalists, and government officials to collect data. Through intermediaries such as institutional capacity, public opinion, and diplomatic engagement, soft power has a positive influence on U.S. foreign policy towards the Middle East, the study demonstrates. The study emphasises the significance of soft power in defining U.S. foreign policy towards the Middle East, as well as the need for effective public diplomacy, diplomatic engagement, and institutional capacity development to enhance U.S. soft power in the region.