Construction of the National Democratic Party's Political Strategy in Anies Baswedan's Declaration as a 2024 Presidential Candidate of Indonesia

Resumen

The election of the new President and Vice President of the Republic of Indonesia will be held on February 14, 2024. Registration for presidential and vice presidential candidates will be held from October 19 to November 25, 2023. However, the National Democratic Party (NasDem) has declared Anies Rasyid Baswedan as a presidential candidate without a vice president, and a coalition of supporting parties has not yet been formed. NasDem has not yet met the presidential threshold requirement to carry a presidential candidate, which is a minimum of 20% of the total seats in the Parliament or 25% of the national valid votes in the 2019 elections. Although NasDem's plan to form a coalition axis of change with the Democratic Party (PD) and the Prosperous Justice Party (PKS) to meet the presidential threshold has not yet found agreement, since being declared a presidential candidate, Anies Baswedan has immediately stepped on the gas to conduct political safaris to various regions to introduce himself to the public as a presidential candidate from the NasDem party. The purpose of this research is to analyze the construction of Surya Paloh and Anies Baswedan's political speeches at the NasDem Party presidential candidate declaration event. This research explores aspects of commodification related to the criteria for selecting presidential candidates. This research uses a qualitative approach with the critical discourse analysis method of the Teun Van Dijk model, which focuses on three elements: text, social cognition, and social context. The results showed that in the context of the macrostructure thematically, on the superstructure context, and on the microstructure.