Sustainable Marketing Strategies in Lebanese Insurance Companies and their Impact on Marketing Performance

Jean Elia; Nada Jabbour Al Maalouf; Chadia Sawaya; Fawzy Boutros; Nisrine Rizk

著者

Jean Elia Modern University for Business and Science (MUBS), Beirut, Lebanon https://orcid.org/0000-0002-4576-1220
Nada Jabbour Al Maalouf Modern University for Business and Science (MUBS), Beirut, Lebanon https://orcid.org/0000-0003-3289-1349
Chadia Sawaya Holy Spirit University of Kaslik (USEK), Kaslik, Lebanon https://orcid.org/0000-0002-4499-6407
Fawzy Boutros Modern University for Business and Science (MUBS), Beirut, Lebanon https://orcid.org/0009-0000-5237-8767
Nisrine Rizk Modern University for Business and Science (MUBS), Beirut, Lebanon

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Sustainable marketing strategies##common.commaListSeparator## Marketing performance##common.commaListSeparator## Lebanon##common.commaListSeparator## Insurance companies

要旨

The study aims to investigate the correlation between sustainable marketing strategies and marketing performance in insurance companies in Lebanon. The study entails a quantitative study. The primary data are collected through a survey questionnaire to the 45 insurance companies in Lebanon. The collected data was analyzed via SPSS. The findings revealed that there is a positive relationship between sustainable marketing strategies and the marketing performance of insurance companies in Lebanon. Thus, this study could have important implications for the industry and the broader field of sustainability and marketing research.